Our Tips

In order to get the most out of your subscription, distribute your newsletters actively to reach as many patients as possible. Be pro-active rather than relying on patients to look for it.

DISTRIBUTION TO EXISTING PATIENTS

Handing it out

• Doctor: Distribution personally by the doctor during consultations is the most effective method, as patients value personal handouts from their doctor more than other information. Place a copy of Your Health in each file, so that it can be handed out by the doctor at the end of the consultation, while highlighting relevant articles and practice details.

• Receptionist: The receptionist can hand the newsletter to patients with the voucher or receipt on departure, thus making sure it is taken home. Your Health can be provided pre-folded to facilitate this.

• Try a "new-patient introduction kit" for all new patients, containing several back-issues of Your Health, an information brochure, business card and a fridge magnet.

Display it prominently

• Displaying Your Health on the reception desk and in the waiting room is essential to make patients aware of it and to encourage them to take a copy. Attractive Your Health table-top and wall-mounted display stands are available for $30 (including GST) if required.

Mail it to patients

• With reminder letters, accounts and repeat prescriptions.

• To all patients on your practice database every 3 months.

• To selected groups of patients, eg new patients, patients not seen for 6 months, most valued patients etc.

Use it as an appointment card

• Write the appointment time on the front page where indicated in the lower right corner.

Doctor’s bag copies

• Carry some copies in your doctor’s bag for house calls. 

ATTRACTING NEW PATIENTS TO YOUR PRACTICE

Letterbox drops

• This is a simple and cost-effective way of marketing your practice. Letterbox drops are legal and are approved by Medical Boards in NSW, Victoria, Queensland, South Australia, Tasmania and ACT. Click here for more information.

• Alternatively, distribute it as an insert in the local newspaper.

Distribute through local shops, pharmacies etc.

• Leave copies with the local pharmacy, other shops, early childhood centres, physiotherapists, hospitals, retirement homes etc.

Leave outside the practice

• Place some copies outside the practice for passers-by, like menus at a restaurant. A Your Health wall-mounted display stand is available for this purpose.