In order to get the most out of your newsletter subscription, distribute your newsletters actively to reach as many patients as possible. Be pro-active rather than relying on patients to look for it.
DISTRIBUTION TO EXISTING PATIENTS
Handing it out
Doctor: Distribution personally by the doctor during consultations is the most effective method, as patients value personal handouts from their doctor more than other information. Place a copy of Your Health in each file, so that it can be handed out by the doctor at the end of the consultation, while highlighting relevant articles and practice details.
Receptionist: The receptionist can hand the newsletter to patients with the voucher or receipt on departure, thus making sure it is taken home. Your Health can be provided pre-folded to facilitate this.
- Try a "new-patient introduction kit" for all new patients, containing several back-issues of Your Health, an information brochure, business card and a fridge magnet.
Display it prominently
Mail it to patients
With reminder letters, accounts and repeat prescriptions.
To all patients on your practice database every 3 months.
- To selected groups of patients, eg new patients, patients not seen for 6 months, most valued patients etc.
Use it as an appointment card
- Write the appointment time on the front page where indicated in the lower right corner.
Doctor’s bag copies
- Carry some copies in your doctor’s bag for house calls.
ATTRACTING NEW PATIENTS TO YOUR PRACTICE
This is a simple and cost-effective way of marketing your practice. Letterbox drops are legal and are approved by Medical Boards in NSW, Victoria, Queensland, South Australia, Tasmania and ACT. Click here for more information.
- Alternatively, distribute it as an insert in the local newspaper.
Distribute through local shops, pharmacies etc.
- Leave copies with the local pharmacy, other shops, early childhood centres, physiotherapists, hospitals, retirement homes etc.
Leave outside the practice
- Place some copies outside the practice for passers-by, like menus at a restaurant. A Your Health wall-mounted display stand is available for this purpose.